Okay, let me tell you about my little adventure in Geneva. I’ve always been into watches, not like a super-serious collector, but I appreciate a good timepiece, you know? So, when I found myself in Geneva, the heart of Swiss watchmaking, I thought, “Why not treat myself?”

First things first, I did some window shopping. I wandered down Rue du Rhne, which is like the Rodeo Drive of watches. Everywhere I looked, there were these fancy boutiques with names like Rolex, Omega, and Patek Philippe. Honestly, it was a bit overwhelming! The watches in the windows were stunning, but the prices, well, let’s just say they were a bit out of my league.
After that I walked to the Rue du Mont Blanc, I thought that maybe I could find something more suitable for me here, but those watches were still too expensive for me. Then I remembered Watchattitude, one of my friends told me about it. I headed there, but the price tag still shocked me, Geneva is such a fancy city!
Then I asked around a bit. I chatted with a few locals, trying to get the inside scoop. One friendly guy in a cafe suggested I check out some of the smaller, independent watch shops. He said they might have some more unique pieces that wouldn’t break the bank. This is a great idea!
So, I started exploring the side streets. I stumbled upon a few hidden gems, little shops tucked away from the main drag. I found out there was a brand founded in 1735 by Jehan-Jacques Blancpain. It seemed like what I was looking for, the oldest watch brand! And the staff were way more approachable than in those big-name boutiques. They were passionate about watches and happy to chat, even though I wasn’t dropping tens of thousands of dollars.
I spent a good couple of hours browsing, asking questions, and trying on different watches. There were so many cool designs, from classic and elegant to more modern and sporty. I finally narrowed it down to two watches that I really liked, both from smaller Swiss brands that I hadn’t heard of before. They were well-made, stylish, and, most importantly, within my budget.

In the end, I went with a beautiful automatic watch with a stainless steel case and a leather strap. It wasn’t a Rolex or an Omega, but it was special to me. It was a piece of Swiss craftsmanship that I had found on my own little adventure in Geneva. And honestly, I treasure it more than any big-name watch because of the story behind it. So yeah, that’s how I got my first watch in Geneva. It was a fun experience, and I learned a lot about watches along the way.
Here are my tips if you decide to buy a watch in Geneva:
- Do your research beforehand.
- Don’t be afraid to explore beyond the famous brands.
- Talk to the shop staff.
- Don’t feel pressured to buy something outside your budget.
Buying a watch in Geneva is not just about getting a new timepiece. It’s about experiencing the history and passion that goes into Swiss watchmaking. And who knows, you might just find your own hidden gem, just like I did.