Okay, so the other day, I was staring at this watch ad, and it hit me – why are all these watches set to 10:10? I mean, seriously, it’s like a secret code or something. I got this itch to figure it out, and down the rabbit hole I went.

First, I grabbed my phone and fired up Google. I typed in “why are watches set to 10:10” and hit enter. Boom! A whole bunch of articles popped up. I started clicking and reading.
Some folks said it’s because it looks like a smiley face, you know, with the hands pointing up. Makes sense, I guess. A happy watch is a good watch, right? Others mentioned it might be because it frames the brand’s logo nicely, usually placed right below the 12. That seemed pretty plausible, too.
Digging Deeper
- Then I stumbled upon this one theory that it’s some historical thing. Apparently, some people believe it’s to commemorate the time Abraham Lincoln died or maybe when the atomic bombs were dropped on Japan. But after a bit more reading, it turned out those were just myths. Lincoln was shot at night and died the next morning, and the bombs were dropped at different times. So, that was a dead end.
- I kept digging and found that it’s mostly about making the watch look good. The 10:10 position is symmetrical, and it doesn’t cover up any important features on the watch face. Plus, it just looks balanced and neat.
After a good hour or so of reading and cross-referencing stuff, I felt like I finally cracked the code. It’s not some big conspiracy or secret message. It’s just good old-fashioned design and marketing. They want the watches to look appealing and show off all their features, and 10:10 does the trick.
So, there you have it. The mystery of the 10:10 setting on watches, solved! At least, that’s what my little investigation turned up. It was a fun little detour, and now I can look at watch ads without that nagging question in my head. Case closed!