Man, let me tell you about this little adventure I had the other day. So, I was messing around online, trying to find some inspiration for a new project, and I stumbled upon this thing about Paco Rabanne commercials. Now, I’ve seen a few of these ads before, but I never really paid them much mind. But this time, something just clicked, and I got super curious.

First thing I did was dig up a bunch of their old commercials. I’m talking way back to the 80s. It was like stepping into a time machine! These ads were wild, all flashy and over-the-top. There was one where this woman says, “Hello? Marc? Yes? It’s me. Biffy. We met last week, at the Wexlers,” and I was just cracking up. It’s so cheesy, but in the best way possible.
Then I started looking into their more recent stuff. I found this one campaign called “Origins of the Future” from Spring 2024. It’s all about that futuristic vibe that Paco Rabanne is known for. I mean, the guy started his fashion house in 1966 and was all about using crazy materials like metal and plastic. He was way ahead of his time.
I also checked out their Fall/Winter 2022 campaign. It features this model, Akon Changkou, and it’s just so cool. They’ve got this creative director, Julien Dossena, who’s really keeping that futuristic spirit alive.
- Watched a ton of old Paco Rabanne ads from the 80s.
- Checked out their “Origins of the Future” campaign for Spring 2024.
- Looked into their Fall/Winter 2022 campaign with Akon Changkou.
- Learned about Paco Rabanne’s history and his futuristic style.
I was looking into one of their new commercials for Phantom Parfum that had this actor Charlie R. Heaton starring as the new face of Paco Rabanne, and I watched it like a million times. The song was so catchy, and the visuals were insane. They even had Gigi Hadid in a commercial called “Million Gold,” where she is the face of Million Gold for Her. That ad had some serious energy.
I got so into it that I started looking up the people behind these ads. Like, there’s this stylist, Marie-Amlie Sauv, who’s done some iconic looks for them. And there’s this director, Matt Lambert, who worked on the Phantom Parfum commercial. These people are seriously talented.

What I Learned
Honestly, I didn’t expect to get so sucked into this. But these Paco Rabanne commercials are more than just ads; they’re like little pieces of art. They tell a story, and they’ve got this whole vibe that’s just so unique. I ended up spending hours down this rabbit hole, and I don’t regret a single minute.
So yeah, that’s my little adventure with Paco Rabanne commercials. It was a fun ride, and I learned a lot about fashion, advertising, and the history of this iconic brand. Who knew commercials could be so interesting?