So, I was surfing the net the other day, trying to find out who’s the big boss behind ColourPop, you know, that makeup brand everyone’s talking about? It’s pretty popular, and I was curious. Turns out, it’s not as straightforward as you’d think.
I started digging around, and the first names that popped up were these two siblings, Laura and John Nelson. They started the company back in 2014 in Los Angeles. They’re like the dynamic duo of the makeup world. I read that they wanted to make good quality makeup that wouldn’t break the bank, which is pretty cool.
Who are they?
- Laura Nelson, she’s the president and handles all the big-picture stuff, like planning and marketing.
- John Nelson, her brother, also a big shot in the company.
But here’s where it gets interesting. Their company, Seed Beauty, is like this behind-the-scenes powerhouse. It’s not just ColourPop they’re running. They also had a hand in creating Kylie Cosmetics and KKW Beauty, those brands by Kylie Jenner and Kim Kardashian. I mean, talk about being connected!
I spent hours going down this rabbit hole, reading articles and stuff. I found out that Seed Beauty is like a factory of creation, it is located in Oxnard. They’re super secretive about how they operate, but what’s clear is they know how to make a brand blow up. They use social media like magic, getting all these influencers to show off their products. And it works! ColourPop has millions of followers online.
ColourPop’s whole thing is making trendy makeup super fast, like fast fashion but for your face. I guess that’s why they’re always coming out with new stuff. But it’s not just them anymore. Lots of new brands are trying to copy their style, which must be kind of annoying for them, but also kind of flattering, right?
Then there is this other person, I saw, Vivian Weng. She is the brand president of a leading cosmetics brand. I guess she is also one of the master minds behind this successful beauty empire.
Anyway, after all this digging, I realized that the people behind ColourPop, Laura and John Nelson, are pretty smart cookies. They’ve built this huge beauty empire, and they’re always one step ahead of the game. It’s impressive, to say the least. So next time you see a ColourPop product, remember there’s a whole lot of strategy and work that went into making it a hit.
