Alright, so the other day, I had to come up with this “hoarding design” thing. Let me tell you, it was a bit of a journey. I’m no designer, but I figured, how hard could it be, right?
First off, I started by trying to figure out what the heck our brand is all about. You know, what makes us, us. I dug into our logo, the colors we use, all that jazz. I wanted this hoarding thing to scream “us,” you know? It’s like, if our brand was a person, what would they wear? Cheesy, I know, but it helped.
Then, I started thinking about what we wanted to achieve with this hoarding. Was it to make people curious about us? Or maybe just to get our name out there? Or were we trying to get people to buy something? It felt like one of those “choose your own adventure” books. I had to figure out the ending before I could even start the story.
Playing Around with Ideas
So, with a basic idea of our brand and our goal, I began to play around. I sketched some rough ideas. Nothing fancy, just some boxes and squiggly lines to represent where the words and pictures might go. I also looked at some other hoardings around town for inspiration. Some were pretty cool, others… not so much.
- Colors and Fonts: I experimented with different color combinations. It’s crazy how much color can change the feel of something. I also played around with fonts. Who knew there were so many to choose from? It was like trying to pick a movie on Netflix – overwhelming!
- Pictures or No Pictures: I went back and forth on whether to use images. On one hand, a picture can be worth a thousand words. But on the other, sometimes words can be just as powerful. I made a few versions with pictures and a few without, just to see what worked better.
Getting Feedback
After a few days of messing around, I had a few designs I thought were okay. But I knew I needed a second opinion, or a third, or a fourth. I showed them to my colleagues, some friends, even my grandma. I got all kinds of feedback. Some loved the colors, others hated them. Some thought the message was clear, others were confused. It was a mess, but a helpful mess.
I went back to the drawing board, armed with all this feedback. I tweaked some designs, scrapped others, and even came up with a few new ones. It was a bit of a back-and-forth process, but it felt like I was getting somewhere.
The Final Stretch
Finally, after what felt like forever, I had a design I was happy with. It wasn’t perfect, but it felt right. It had the right vibe, the message was clear, and it looked pretty good, if I do say so myself. I made sure to keep in mind where this hoarding was going to be placed. Like, you wouldn’t want something too complicated if it was going to be seen by people driving by really fast, right?
And don’t even get me started on making it visible at night. I thought, “Hey, why not use some lights?” That way, even when the sun goes down, people can still see it. It’s like, you’re paying for this thing to be up 24/7, so might as well make it work all the time.
So, that’s my story about designing a hoarding. It wasn’t easy, and it took a lot of trial and error, but it was a pretty cool experience. And hey, if I can do it, anyone can. Just remember to keep your brand in mind, think about your goals, and don’t be afraid to ask for feedback. You might just surprise yourself with what you can come up with.
