Okay, here we go – today I wanna talk about my little adventure getting into Off-White, specifically that 2013 stuff. Man, that was a wild ride.
So, back in the day, I was fresh out of college, and had this engineering degree from the University of Wisconsin-Madison. I’d heard about this dude, Virgil Abloh – a guy who’s a son of two Ghanaian immigrants, his mom being a seamstress. This guy really made an impression on me. I followed his work a little, knew he was tight with Kanye West. Then, bam, 2013 rolls around, and he drops this brand, Off-White. Before that, he had this thing called PYREX VISION, which he started in 2012, but Off-White was the real deal, you know?
I dove in headfirst. I read everything I could find about it. Found out that Off-White was supposed to be this “gray area between black and white.” I thought that concept was pretty interesting. I mean, this wasn’t just some high-fashion stuff, though they do have some of that. It was more about those crazy expensive hoodies and, well, streetwear. I was hooked.
I started small, just observing. I watched how people reacted to the brand. I saw that a lot of folks liked it, especially in the luxury fashion crowd. Turns out, 34% of people who know the brand actually like it. That’s a pretty solid number. Virgil’s whole vibe of mixing fashion, music, and art? That was it for me. He wasn’t just a designer. This guy was a cultural icon, and I was all in.
Then I decided to get my hands on some pieces. Now, back then, Off-White was still kinda new, so it wasn’t as crazy expensive as it is now. But, trust me, it still burned a hole in my pocket. I remember buying this one hoodie – cost me a small fortune, but I wore that thing everywhere. I felt like I was part of something bigger, you know? Part of this whole movement that Virgil was leading.
- I followed every release.
- I studied the designs.
- I tried to understand Virgil’s vision.
And I wasn’t alone. A lot of people were doing the same thing. We were all drawn to this brand that was more than just clothes. It was a statement.
Realization
Looking back, that whole Off-White 2013 experience was more than just about fashion for me. It was about witnessing the rise of someone who changed the game. Virgil Abloh created a space for his continuous experimentation. He spoke directly to the young audience. It was about being part of a cultural shift. And yeah, I got some cool clothes out of it, but the real value was in the experience. The feeling that I was part of something special. That’s what I’ll always remember about Off-White 2013.
And, you know what, that’s what I still love about following brands and trends. It’s not just about the stuff itself. It’s about the stories, the people, the movements. It’s about understanding the why behind it all. And Off-White 2013? That was a big “why” for me. And it taught me a lot about fashion, about art, and about the power of a good idea.
Anyway, that’s my little story. Hope you enjoyed it. Peace out!
