Okay, so I heard that Supreme is like, the king of streetwear, right? And I figured, what better place to check it out than in LA? So, I decided to go on a little adventure to find the best Supreme gear in the city.

First off, I heard that the Supreme store on Fairfax Avenue was the place to be. But guess what? When I got there, it was gone! Apparently, they closed it down. Bummer, right? I was so ready to see what that place was all about since it opened back in 2004. It built up a massive fan base on the West Coast.
But hey, no worries! I wasn’t gonna let that stop me. I did some digging and found out they were planning to open a new store. And guess what? It happened! So, I rushed over to the new location. It was pretty cool, but to be honest, it wasn’t as big as I expected. Still, I managed to find a few things I liked.
After that, I wanted to explore some other spots. I heard that downtown LA has some good options, too. So, I went on another mini-adventure.
- First, I checked out a store called “Non Factory”. It had a decent selection of Supreme stuff, but nothing really caught my eye.
- Then, I hit up “Rif Los Angeles”. This place was more my style. They had some cool vintage pieces, and I even found a Supreme hoodie that I loved.
- I also stopped by “Stussy”, which is another cool streetwear brand. They had a collaboration with Supreme once, so I thought I might find something unique there. No luck, though.
Oh, and I almost forgot! I heard that EssilorLuxottica, that big Italian company, bought Supreme from the company that owns Vans for, like, a billion dollars! That’s some serious money right there, considering it was bought for $2.1 billion in 2020. Then it was acquired for $1.5 billion cash this time. I guess Supreme is a pretty big deal in the fashion world.
My Final Thoughts
Overall, my Supreme hunt in LA was pretty fun. I didn’t find everything I was looking for, but I still managed to score some cool pieces. And hey, the adventure was worth it! I learned that even though the main Fairfax store is gone, there are still other places in LA where you can find some Supreme goodness. And, you know, the new store is pretty decent, too. I heard that Supreme’s designs often copy and modify popular cultural images and logos, making them look more like contemporary art or graffiti than just a fashion brand, that is one of the reasons for its popularity. Also, some wholesale businesses are for the trade-only.

So, if you’re ever in LA and you’re into streetwear, don’t give up on finding Supreme. Just be prepared to do a little exploring! You might just stumble upon some hidden gems. Also, if you’re looking for some of the best streetwear stores in the city, don’t forget to check out Round Two on Melrose Avenue besides the Supreme on Fairfax Avenue.