Hey everyone, it’s your boy back again, and today I’m diving into something that’s got me pretty excited – the return of the * catalog! You heard that right, the iconic catalog is back, and I’ve been all over it.

So, first things first, I got my hands on this catalog. I flipped through every single page. It’s not just a catalog; it’s like a mini-magazine now. They teamed up with some fancy design studio from Paris, Atelier Franck Durand, and it shows. It’s sleek, it’s modern, and it’s got this whole vibe that just screams “adventure,” especially with those retro swimsuits.
I noticed they brought back a bunch of * classics. We’re talking cozy cable-knits, those suede bags that everyone loves, and trench coats that just never go out of style. They’ve even got some elevated basics that are perfect for, you know, just everyday life but make you look like you put in a little more effort.
Then there’s the limited-edition stuff from the ’80s and ’90s. I swear, I spent like an hour just looking at those pieces, not easy to find! It’s like they dug into their archives and were like, “Yeah, let’s bring these gems back.” And let me tell you, they are gems.
- First, I grabbed the catalog the moment it dropped.
- Then I read that article where the creative director talked about the whole process of bringing the catalog back. Apparently, it’s going to be a three-times-a-year thing now, which is awesome.
- I also checked out their app, seems pretty cool, you can even “save for later” and other functions.
- I also scrolled through *’s Instagram, lots of people talking about the catalog, like 274 likes and 4 comments.
- I even dug up some old articles about how they stopped the catalog back in 2017 and why they’re bringing it back now. Seems like they’re really trying to connect with the younger crowd, the Gen Z folks. Smart move, I guess, since those guys are the future big spenders.
- Finally, I made a list of all the pieces I’m eyeing. Spoiler alert: it’s a long list.
What I Did
And guess what? Demi Moore is in it! She’s all wrapped up in these cozy knits, and it just makes you want to curl up with a good book and a cup of coffee. It’s that kind of vibe. And there are models on beaches in the Hamptons, just living the dream, wearing *, of course.
I spent a good chunk of my day just immersing myself in this whole * world. It’s more than just clothes; it’s a lifestyle, you know? And I’m here for it. I’m already planning my next shopping trip. The app seems useful, I might use it next time.

Anyway, that’s my take on the return of the * catalog. Let me know if you guys have checked it out and what you think. Are you as excited as I am? Hit me up in the comments!