Alright, let me tell you about how I stumbled upon this brand, Corteiz, also known as CRTZ, and how it’s been making waves. I’ve been seeing this name pop up everywhere, and it got me curious. Turns out, Corteiz was started back in 2017. Yeah, that recent.
So, I started digging. This guy Clint, a British-Nigerian university student, he’s the brain behind it. Started it all in his bedroom in West London. How wild is that? From a bedroom project to something big. In the beginning, they were just doing some screen-printed t-shirts and crewnecks. Pretty basic stuff, but it had this Alcatraz logo. I read somewhere that this logo is all about going against the usual, you know, being different.
I went through their old posts, and man, the early stuff was so limited. It made me think, “This is smart.” Limited stuff always gets people talking. And it worked. People started noticing Corteiz, especially after some big names like Dave and Stormzy were seen wearing their gear. That’s a big deal, right?
Then I got into how they do things. They don’t just drop their stuff in stores. It’s all about these exclusive drops and using social media. I mean, during the pandemic, when everyone was online, they used that to their advantage. They’d post something, and boom, it’s sold out.
They did some crazy stuff like trading goods for their clothes. So, I saw some people trading their transit pass for a t-shirt. You wouldn’t see that with other brands. I tried to participate in one of their drops, set an alarm and everything. But, man, it was gone in seconds. I was a little bummed, but hey, it made me want it even more.
- First thing I did: Started following them on social media.
- Then: I tried to understand their whole vibe. It’s rebellious, it’s exclusive.
- Tried to buy: I attempted to get in on one of their drops. No luck, but it was fun.
- Looked into their history: Found out about Clint and the whole bedroom startup story.
- Noticed the hype: Celebrities wearing it, people talking about it, the usual buzz.
What I Realized
Corteiz isn’t just another brand. It’s like a statement. I realized they’re not just selling clothes; they’re selling this idea of being part of something unique. And let me tell you, it’s working. They’ve got this loyal following, and it’s growing. It’s impressive how they’ve managed to stay true to their roots while blowing up like this. It’s not just about the clothes; it’s about the culture they’ve created.
