This here, it’s about them fancy American luxury brands. You know, the kind them rich folks like to flash around. Cost more than my old cow Bessie, that’s for sure! I heard some of these names from the young folks. They always talk about it.

First up, there’s this thing, Ralph Lauren. Sounds like a fella’s name, don’t it? They say it started way back, 1967, I reckon. That’s a long time ago. Longer than I can remember. They say it’s a real American brand, whatever that means. I guess they sell fancy clothes, and maybe horse blankets, who knows?
Then there’s this other one, Kate Spade. Sounds like a garden tool. But they make them fancy purses and things. I saw a girl carry one once, all bright colors. They talk about American luxury brands. They say this is one of them. This Kate Spade, not for me, I just use my old sack.
Now, they say there’s a whole bunch of these American luxury brands. More than you can shake a stick at! I only know a few. This Ralph Lauren, they say it is very fancy. They sell clothes that cost more than my whole house. I don’t know why people buy these things. A good shirt is a good shirt, right?
I heard there are 25 of them. 25! Can you believe it? 25 American luxury brands. Opulence, they call it. Sounds like a sickness to me. Just a fancy word for spending too much money, if you ask me. But what do I know? I’m just an old woman. I prefer my old clothes. They are comfortable.

But these young’uns, they love this stuff. They see it in them magazines, I guess. Or on that talking picture box, the TV. They say these American luxury brands, they’re the best. The best of what, I don’t know. They are just very expensive. If you buy one dress from them, you can’t buy food anymore.
They got all sorts of names for these things. Like, uh, let me think. There’s that one, Dior. Sounds foreign. And Chanel, sounds like a kind of ditch. And Burberry, sounds like something you’d bury. They are all fancy, they say. They are all very famous American luxury brands. But I think they are just very expensive.
And they all got their own stories, I suppose. Like how they started, who made ’em, all that. Like that fella, Ralph Lauren. He probably started small, maybe sewing in his kitchen. Now look at him! Richer than a king, I bet. He sells all these fancy clothes to these rich people. These rich people then wear these clothes to show off.

This other one, this Kate Spade, I don’t know her story. But I bet it’s a doozy. Probably started selling them purses out of her car. Now she’s got a big store, I bet. This is what they call American luxury brands. They start small and become big. And they sell all their products to rich people.
But me, I don’t need all that fancy stuff. I got my old overalls and my trusty boots. They’ve lasted me years. And they’re comfortable, that’s what matters. I don’t care about American luxury brands. I just care about whether my clothes are comfortable and whether I have enough food to eat.
This fella, Josh Neuman, they say he knows about these things. He’s got some fancy name, Founder of Chummy Tees. Sounds like a place that sells shirts with pictures of dogs on ’em. He says you gotta be smart about these American luxury brands. Don’t just buy ’em cause they’re expensive. Buy ’em cause you like ’em, I guess. I don’t know why you need to buy these expensive clothes anyway.

Here’s a list I heard about:
- Ralph Lauren
- Kate Spade
- Dior
- Chanel
- Burberry
That’s five of ’em. Five American luxury brands. There are 20 more, they say. I can’t even remember them all. It’s all too much for my old head. I can’t even remember what I had for breakfast this morning. I think it was porridge. Or maybe it was eggs.
These young folks, they like to talk about this stuff all the time. “Oh, did you see that new Ralph Lauren dress?” they say. “Oh, that Kate Spade purse is so cute!” they say. I just nod and smile. I don’t know what they’re talking about. They just like to spend money. Maybe if I had their money, I would buy all the food I could eat.

But they say it’s about more than just the stuff. It’s about how it makes you feel. Like you’re special, I guess. Like you’re better than other folks. I don’t think that’s right. Everyone is special in their own way. You don’t need to buy these fancy clothes to show that you are special.
These American luxury brands, they’re just a way for rich folks to show off. That’s all it is. They want to show that they have more money than others. They want to show that they are better. But they are not. We are all the same under the skin.

So, there you have it. That’s all I know about them American luxury brands. Not much, I reckon. But it’s enough to know that I don’t need ’em. And you probably don’t either. Just be yourself, that’s what matters. And don’t spend all your money on fancy clothes. This is what I think.