I remember it was back in 2017, I was really into fashion, especially following those big-name designers. Thakoon, man, that was my jam. His designs were always so fresh and unique. I was always checking out his latest runway shows, you know, just admiring his work. Then, all of a sudden, he just disappeared. Vanished. No new collections, no news, nothing. I was like, “What the heck happened to Thakoon?”
So, being the curious cat that I am, I started digging around. I mean, I scoured the internet, reading every fashion blog and article I could find. It was like a two-year mystery. There were whispers here and there, but nothing concrete. Some folks said he was taking a break, others speculated about financial troubles. Honestly, it was all pretty vague.
Then, bam! It’s September 2019, and I start seeing these ads for Thakoon popping up everywhere. On the subway, on Instagram, you name it. I was like, “No way, he’s back!” It turns out, he did take a break, a two-year hiatus, to be exact. But the real kicker was that his brand got a new owner, this company called Naadam Inc.
I dove deeper into this whole relaunch thing. Turns out, Thakoon’s brand was totally changing its strategy. They were ditching the whole traditional fashion model – no more wholesale, no more fancy runway shows. Instead, they went straight to the consumer, selling directly online. And the best part? The prices were way more affordable. Like, we’re talking $75 to $250 for some pieces. That’s a steal compared to the old days!
I found this interview where Thakoon himself was talking about his vision for the brand. He said he wanted to create “thoughtful, simple designs, great quality, practical, novel classics.” And you know what? He nailed it. I’ve bought a few pieces from the new collection, and I’m seriously impressed. The quality is amazing, and the designs are exactly what he described – classic, but with a twist.
Here’s what I learned from this whole experience:
- First, taking a break can be a good thing. It seemed like Thakoon needed that time off to recharge and come back stronger.
- Second, sometimes a change in direction is necessary. The fashion industry is tough, and going direct-to-consumer was a smart move.
- Third, I love Thakoon’s stuff even more. Great designs, great quality, and prices that don’t break the bank. What’s not to love?
So yeah, that’s the story of what happened to Thakoon. It was a wild ride, but I’m so glad he’s back and doing his thing. It just goes to show that sometimes, the best things come to those who wait… and do a little digging online, of course.
